AN OFFICE FOR DESIGN WORKING ACROSS
THE PHYSICAL, DIGITAL AND THREE DIMENSIONAL
FOCUSED ON CULTURE AND COMMERCE.

Info

 

FOUNDED BY GALIA TAMMUZ AND RAN SHAULI, GYMNASIUM IS AN OFFICE FOR DESIGN BASED IN LONDON, WORKING ACROSS THE PHYSICAL, DIGITAL AND THREE DIMENSIONAL.

GUIDING THE PRACTICE IS A SEARCH FOR BEAUTIFUL AND SOULFUL OUTCOMES. WE AIM TO CREATE THOUGHTFUL EXPERIENCES THAT LAST. WE DO THIS THROUGH STRUCTURED METHODS, EXPLORATION, EXPERIMENTATION, EXPERIENCE AND INTUITION. WE COLLABORATE WITH DEVELOPERS, PHOTOGRAPHERS, ILLUSTRATORS AND ARCHITECTS, ALLOWING US TO WORK ACROSS FIELDS AND PLATFORMS.

BRAND STRATEGY

A well defined brand is an important asset and sales tool for any company. We will ask all the hard questions, research, develop and define a captivating brand. It's about intelligent storytelling. This includes Brand positioning, Brand values, Brand identity, Naming and Copywriting.

VISUAL IDENTITY

We will create a strong visual language based on the specific strategy developed for the brand. Text, still and moving images, illustration and digital tools are used to communicate concepts and convey meaning. It's about looking good. This includes Logo design, Brand guide, Brand applications.

ART DIRECTION

Producing original artwork is an important part of being in control of a brand's visual presence. We will translate concepts and values into a visual language, and direct the process in order to produce meaningful assets to be used across platforms. It's about content. This includes Photography in fashion, product, and lifestyle and collaborating with photographers and film-makers.

DIGITAL DESIGN

Most of our interaction with brands today is done through digital platforms. We will create an online presence that is in keeping with the brand, that is clear and communicative, a sales-oriented tool designed for a seamless experience. It's about access. This includes Websites, E-commerce, Mobile apps, and Social Media content. 

PRINT DESIGN

This is the physical manifestation of the visual identity or a means of communication for any business. Translating beauty into an object, a material, engaging and leaving a mark in the 'real' world. It's about the senses. This includes Packaging, Signage, Stationary, Sales Material, Posters.

PRODUCT AND INTERIOR DESIGN

We design and develop products and objects with a deep love and understanding for materials, space and surface. We think in many scales and seamlessly transition between them looking to provide solutions and express beauty. It's about the human scale. This includes Furniture Design, Lighting Design, Interior Design and Objects.