Isfara is a young eyewear brand based in Tel-Aviv. It takes its name from one of the oldest towns in central Asia, located in northern Tajikistan. Tajikistan women are known for their bold and noticeable eyebrows which are considered a sign of beauty in the small central Asian nation. Isfara’s frames draw from this expressive aesthetic, emphasising the eyebrows with a thick and bold frame. The branding for Isfara is classic yet modern, similar to the brand’s approach when it comes to the traditional field of eyewear. The upper letter is a gentle reference to the structure of eyewear, a delicate object, with intricate details and nuances.