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WIRES | VISUAL IDENTITY AND CUSTOM TYPEFACE + VISUAL IDENTITY, SELECTED

Originally designed for London-based eyewear brand Wires, the bespoke typeface and branding take inspiration from the single piece of stainless-steel wire used to craft each frame. Initially focused on the characters comprising the brand logo, a complete typeface was eventually developed, celebrating the simplicity and playful nature of the frames and used across all brand applications. The modular construction of the frames is translated into a dynamic, single-weight typeface that appears to have been drawn with a single line.